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29 July 2016


Fourth Authorized Dealership in the Country

A New Milestone for Harley-Davidson® Asia Pacific

Pattaya, Thailand – July 23, 2016 – American leisure motorcycle manufacturer Harley-Davidson® recently announced the opening of its newest dealership, Harley-Davidson® of Pattaya to further reinforce the brand’s continued commitment to Thailand. The Pattaya dealership is the fourth authorized dealership for Harley-Davidson® in Thailand, and is owned and operated by Eastern Thai Riders Co., Ltd.

Harley-Davidson® owners, riders from Pattaya and throughout Thailand, along with Mr. Sontaya Kunplome – Former Minister of Tourism and Sports, was presented at the opening.

Mr. Peter Mackenzie, Managing Director of Harley-Davidson® Asia Emerging Markets, said, “Pattaya is undoubtedly the heart of Chonburi and arguably one of the most famous cities in Thailand. Not only is it a tourism hub but also acts as the business
center of many industries such as the financial, entertainment, and sports industry. At Harley-Davidson, our goal is to develop a trusted network of independently owned dealerships, offer great experiences that draw more people into the sport of motorcycling, and fulfil the riders’ dreams of personal freedom. The launch of the latest dealership here in Pattaya will give riders access to unrivalled products and services direct from the legendary brand, while adding their own welcoming local touch.”

The new dealership will offer Harley’s entire range of bikes, including the Dark Custom line, featuring the Roadster™, Iron 883™, Forty-Eight®, and Harley-Davidson®Street™ motorcycles, sleek machines that offer an authentic, affordable experience to a new generation of riders. Also available will be best-in-class after-sales services and original parts for owners to customize their motorcycles, as well as appareland riding activities. It will serve as a platform for local riders and enthusiasts to share
their passion for riding together across Thailand’s many breathtaking destinations.

Mr. Anuwat Inthraphuvasak, Managing Director of Harley-Davidson®of Pattaya said, “Welcome to the new home of Harley-Davidson® in Pattaya. It is about time for riders here to experience the thrill of owning a true American legend. Harley-Davidson’s presence in Pattaya adds much excitement to the district, known for passionate minds who will appreciate the iconic brand’s spirit of freedom and adventure.”

He also expressed his gratitude on behalf of his team to the opportunity given by the Harley-Davidson® Motor Company, “It is an honor to be chosen by, to be partner with, and above all, to be welcomed to the Harley-Davidson® family. Furthermore, we are more than confident that Harley-Davidson® of Pattaya can accommodate and grow the passion for riding in Eastern Thailand backed up by our long-time experience in the automotive business.”

Harley-Davidson® of Pattaya is located at the Sukhumvit 91/2 Pattaya Road Chonburi and will deliver a complete, authentic Harley-Davidson® ownership experience. Additionally, the dealership will serve as a platform for local riders and enthusiasts to share their passion for riding together.

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